{"id":1447,"date":"2025-05-24T15:23:58","date_gmt":"2025-05-24T13:23:58","guid":{"rendered":"https:\/\/origenes.es\/projects\/37th-americas-cup-x-tous\/"},"modified":"2025-06-21T20:58:26","modified_gmt":"2025-06-21T18:58:26","slug":"37th-americas-cup-x-tous","status":"publish","type":"page","link":"https:\/\/origenes.es\/en\/projects\/37th-americas-cup-x-tous\/","title":{"rendered":"37th America&#8217;s Cup x TOUS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1447\" class=\"elementor elementor-1447 elementor-206\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c1679a e-con-full e-flex e-con e-parent\" data-id=\"10c1679a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22059406 elementor-widget elementor-widget-heading\" data-id=\"22059406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">37th AMERICA'S CUP X TOUS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f27b2 elementor-widget elementor-widget-image\" data-id=\"11f27b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1542\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1.jpg\" class=\"attachment-full size-full wp-image-1448\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1.jpg 2560w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1-300x181.jpg 300w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1-1024x617.jpg 1024w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1-768x463.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1-1536x925.jpg 1536w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_1-2048x1234.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-229631b1 e-con-full e-flex e-con e-parent\" data-id=\"229631b1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ddbc258 e-con-full e-flex e-con e-child\" data-id=\"4ddbc258\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-278562b6 elementor-widget elementor-widget-heading\" data-id=\"278562b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95ef736 e-con-full e-flex e-con e-child\" data-id=\"95ef736\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744ec07f elementor-widget elementor-widget-button\" data-id=\"744ec07f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Innovative Gastronomic Experience<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f3eaf elementor-widget elementor-widget-button\" data-id=\"a6f3eaf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sponsorship Creation &amp; Management <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4377c1d elementor-widget elementor-widget-button\" data-id=\"4377c1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Creative Direction &amp; Production<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b40477 elementor-widget elementor-widget-button\" data-id=\"64b40477\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Logistics &amp; Event Production<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508bacc6 elementor-widget elementor-widget-button\" data-id=\"508bacc6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Venue Selection<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7dfb8 elementor-widget elementor-widget-heading\" data-id=\"3e7dfb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Client<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c895ef4 elementor-widget elementor-widget-text-editor\" data-id=\"3c895ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTous\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a517971 e-con-full e-flex e-con e-child\" data-id=\"a517971\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b848a19 elementor-widget elementor-widget-heading\" data-id=\"3b848a19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the project<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13030f4 elementor-widget elementor-widget-text-editor\" data-id=\"13030f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We partnered with TOUS for their participation in the 37th America\u2019s Cup as sponsor of the Royal Barcelona Yacht Club, host of this iconic international competition.<br><br>The day began with a creative brunch crafted by or\u00edGenes, followed by exclusive boat outings to enjoy the regatta from the front row.<\/p><p>These experiences were designed for TOUS\u2019s top clients, as well as key representatives from institutions, media, and selected influencers.<\/p><p>To close the event, Rosa Tous hosted a special presentation at the TOUS boutique, unveiling the America\u2019s Cup limited edition and celebrating the shared values of excellence, art, and culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cfa56a5 e-grid e-con-full e-con e-parent\" data-id=\"7cfa56a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a6db51 elementor-widget elementor-widget-image\" data-id=\"41a6db51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_4-893x1024.jpg\" class=\"attachment-large size-large wp-image-1449\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_4-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_4-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_4-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_4.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4248f479 elementor-widget elementor-widget-image\" data-id=\"4248f479\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_3-893x1024.jpg\" class=\"attachment-large size-large wp-image-1450\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_3-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_3-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_3-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_3.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452ed3f0 elementor-widget elementor-widget-image\" data-id=\"452ed3f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_2-893x1024.jpg\" class=\"attachment-large size-large wp-image-1451\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_2-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_2-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_2-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_2.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f6d245 elementor-widget elementor-widget-image\" data-id=\"48f6d245\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_13-893x1024.jpg\" class=\"attachment-large size-large wp-image-1461\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_13-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_13-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_13-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_13.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a09810 elementor-widget elementor-widget-image\" data-id=\"5a09810\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_15-893x1024.jpg\" class=\"attachment-large size-large wp-image-1463\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_15-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_15-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_15-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_15.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b82cc6 elementor-widget elementor-widget-image\" data-id=\"4b82cc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_12-893x1024.jpg\" class=\"attachment-large size-large wp-image-1460\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_12-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_12-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_12-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_12.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b523a98 elementor-widget elementor-widget-image\" data-id=\"1b523a98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_8-893x1024.jpg\" class=\"attachment-large size-large wp-image-1456\" alt=\"\" srcset=\"https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_8-893x1024.jpg 893w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_8-262x300.jpg 262w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_8-768x881.jpg 768w, https:\/\/origenes.es\/wp-content\/uploads\/2025\/05\/proyectos_origenes_america_cup_tous_8.jpg 1280w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63047e99 elementor-widget elementor-widget-image\" data-id=\"63047e99\" 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