METAFUTURO ORÍGENES - ATRESMEDIA

About the project

Together with ATRESMEDIA, we conceived and produced Metafuturo oríGenes, the first Positive Impact & Gastronomy Forum, held at Teatro Goya in Madrid for 600 professionals, reaching over 40 million people through media coverage.

A pioneering event that brought together sustainability leaders, public institutions, entrepreneurs, and experts from the food industry, with the purpose of reflecting on the future of food and promoting more responsible production and consumption.

The day featured inspiring talks, a curated selection of sustainable gastronomic artisans, and an awards ceremony recognizing projects that generate a positive impact on society and the planet.