MASTERCARD INNOVATION FORUM

About the project

At Mastercard’s largest annual event (MIF), hosting 600 guests, we transformed Madrid’s Palacio Vistalegre into a futuristic sensory laboratory. We designed a creative cocktail experience where technology and gastronomy merged: flavor-infused floating clouds, fully edible aromatic mist, and an interactive universe that invited guests to explore.

We elevated the Mastercard logo to a new level by turning it into an iconic and memorable edible piece. Every detail was crafted to activate all five senses, enhanced by technological screens that allowed attendees to interact with the Priceless universe in a surprising, immersive, and truly unforgettable way.