37th AMERICA'S CUP X TOUS

About the project

We partnered with TOUS for their participation in the 37th America’s Cup as sponsor of the Royal Barcelona Yacht Club, host of this iconic international competition.

The day began with a creative brunch crafted by oríGenes, followed by exclusive boat outings to enjoy the regatta from the front row.

These experiences were designed for TOUS’s top clients, as well as key representatives from institutions, media, and selected influencers.

To close the event, Rosa Tous hosted a special presentation at the TOUS boutique, unveiling the America’s Cup limited edition and celebrating the shared values of excellence, art, and culture.