INNOVATION BOOTCAMP - SERUNION
About the project
From oríGenes Academy, we designed and delivered an Innovation Bootcamp, structured as a hands-on workshop and tailored to various profiles within SERUNION, a leading collective catering company in Spain with 20,000 employees and €500M in revenue.
The challenge: to foster a culture of internal innovation by equipping their teams to think and act creatively, unlocking talent and promoting intrapreneurship.
During the sessions, we applied practical tools like Design Thinking, focused on identifying real business challenges and generating creative, disruptive solutions for clients and consumers.
The results: 20 projects presented, 5 implemented by Serunion, and more motivated, proactive teams aligned with an innovation-driven culture.
